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Chasing Cool: Standing Out in Today's Cluttered Marketplace

Noah Kerner, Gene Pressman




[PDF.sa79] Chasing Cool: Standing Out in Today's Cluttered Marketplace

Chasing Cool: Standing Out  Noah Kerner, Gene Pressman epub
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 | #11935326 in Books |  2007-05-15 | Formats: Audiobook, CD, Unabridged | Original language:English | PDF # 5 |  6.40 x.90 x6.70l,.56 | Running time: 18000 seconds | Binding: Audio CD

||1 of 1 people found the following review helpful.| A textbook that doesn't feel like a textbook.|By HDG|With authenticity as its battle cry, "Chasing Cool" was a textbook that didn't feel like a textbook. Kerner's narrative took me back to feeling anything is possible when one dreams. Go big: make sure to read this first.|2 of 2 people found the following review helpful.| Must-read for all Entreprenu| |"Johnny Heller does a professionally 'cool' job." ---AudioFile|About the Author|Noah Kerner is the president of Noise, a marketing firm featured on 60 Minutes.

Gene Pressman is the founder of Gene Pressman LLC,

The former creative director and co-CEO of Barneys joins forces with a celebrated twenty-eight-year-old marketing maverick to teach readers how to break through the clutter and achieve a relevant point of difference in this entertaining and imminently readable book. Cool isn't just a state of mind, a celebrity fad, or an American obsession-it's a business. Combining Gene Pressman's revolutionary creative vision with Noah Kerner's marketing expertise, Chasing Cool digs...

You can specify the type of files you want, for your gadget.Chasing Cool: Standing Out in Today's Cluttered Marketplace   |  Noah Kerner, Gene Pressman. I really enjoyed this book and have already told so many people about it!

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