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Expert Systems for Scanner Data Environments: The Marketing Workbench Laboratory Experience (International Series in Quantitative Marketing)

John M. McCann, John P. Gallagher




[PDF.cn37] Expert Systems for Scanner Data Environments: The Marketing Workbench Laboratory Experience (International Series in Quantitative Marketing)

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 | #19487288 in Books |  2012-10-06 |  2012-12-21 | Original language:English | PDF # 1 |  9.25 x.55 x6.10l,.76 | File type: PDF | 224 pages

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This book is about the role of expert systems in marketing, particularly in the consumer goods industry. Section I describes the changing nature of consumer marketing and presents the rationale and need for expert systems. The remainder of the book combines a tutorial on expert systems with a series of expert system prototypes. The tutorial material is presented in three places. First, section II is devoted to introducing expert systems in general. Chapter 3 provides a g...

You easily download any file type for your device.Expert Systems for Scanner Data Environments: The Marketing Workbench Laboratory Experience (International Series in Quantitative Marketing)   |  John M. McCann, John P. Gallagher. I really enjoyed this book and have already told so many people about it!

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