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Web Systems Design and Online Consumer Behavior
From Brand: Idea Group Publishing
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| #5060935 in Books | Idea Group Publishing | 2004-10 | 2005-03-22 | Original language:English | PDF # 1 | 10.00 x.81 x7.01l,1.87 | File type: PDF | 346 pages | ||0 of 0 people found the following review helpful.| Not for the Experienced|By Jonathan Hoekman|This book is not really for someone who has any experience in the world of online sales. With over 5 years experience in this field, I really did not learn anything new from this book. I could see a beginner finding use from what is discussed in this book, but if you already have experience with eCommerce, this book is not for you.|About the Author|Dr. Yuan Gao is an assistant professor of information systems at Ramapo College of New Jersey, USA. He holds a Master's degree in Computer and Information Science from Brooklyn College, and an MBA and a Ph.D. in Business from Zicklin School of B
Web Systems Design and Online Consumer Behavior takes and interdisciplinary approach toward systems design in the online environment by providing an understanding of how consumers behave while shopping online and how certain system design elements may impact consumers' perceptions, attitude, intentions, and actual behavior. This book contains theoretical and empirical research from expert scholars in a number of areas including communications, psychology, marketing and ...
You can specify the type of files you want, for your gadget.Web Systems Design and Online Consumer Behavior | From Brand: Idea Group Publishing. I really enjoyed this book and have already told so many people about it!
