[PDF.80po] The Psychology of Judgment and Decision Making (McGraw-Hill Series in Social Psychology)

The Psychology of Judgment and Decision Making (McGraw-Hill Series in Social Psychology)

[PDF.ty78] The Psychology of Judgment and Decision Making (McGraw-Hill Series in Social Psychology)

The Psychology of Judgment  Scott Plous epub
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 | #76712 in Books |  McGraw-Hill |  1993 | Ingredients: Example Ingredients | Original language:English | PDF # 1 |  9.10 x.50 x6.30l,.90 | File type: PDF | 302 pages

 | Winner of the William James Book Award.

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||4 of 4 people found the following review helpful.| Are we rational decision makers?|By A. Panda|First we need to define what we understand under rational. Initially, researchers measured human rationality by analyzing the degree of "maximization" of utility (net wealth) of their decisions. Using this approach, we seemed not too "rational". Then they came up with a value function, defined in terms of gains and losses as deviatio| |``Contains a wonderful selection of the classic studies on psychology.'' (Journal of Marketing ) --the Psychologogy of Judgement and Decision Making

THE PSYCHOLOGY OF JUDGMENT AND DECISION MAKING offers a comprehensive introduction to the field with a strong focus on the social aspects of decision making processes. Winner of the prestigious William James Book Award, THE PSYCHOLOGY OF JUDGMENT AND DECISION MAKING is an informative and engaging introduction to the field written in a style that is equally accessible to the introductory psychology student, the lay person, or the professional. A unique feature of this vol...

You can specify the type of files you want, for your device.The Psychology of Judgment and Decision Making (McGraw-Hill Series in Social Psychology)   |  Scott Plous. Which are the reasons I like to read books. Great story by a great author.

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