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Bandwagon Effects in High Technology Industries (MIT Press)

Jeffrey H. Rohlfs, Hal R. Varian




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 | #2054268 in eBooks |  2003-01-24 |  2003-01-24 | File type: PDF

|| ||"This book is a gem; Rohlf's writing is straightforward and very readable. The book is timely because its subject matter is at the heart of e-commerce."--Edward E. Zajac, Department of Economics, University of Arizona

|"A witty and accessible intro

Economists use the term "bandwagon effect" to describe the benefit a consumer enjoys as a result of others' using the same product or service. The history of videocassettes offers a striking example of the power of bandwagon effects. Originally there were two technical standards for videocassettes in the United States: Beta and VHS. Beta was widely regarded to have better picture quality, but VHS could record longer television programs. Eventually the selection o...

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