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Audience, Relevance, and Search: Targeting Web Audiences with Relevant Content

James Mathewson, Frank Donatone, Cynthia Fishel




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 | #1774066 in Books |  2010-05-06 | Original language:English | PDF # 1 |  9.22 x.46 x6.96l,.75 | File type: PDF | 208 pages

||0 of 0 people found the following review helpful.| Search Engine Marketing At Its Best|By personalexperience44|I am half way through the book and its an awesome read.
I highly recommend it if you are an expert or novice search marketer.
He lays everything out in detail.|0 of 1 people found the following review helpful.| Thorough, Enjoyable Read for this Area - Lots of Solid Advice||About the Author|James Mathewson has followed the Web since 1994, first as a contributing editor specializing in Web publishing and search for ComputerUser magazine, and later as the editor in chief of the magazine and its Web site. As the Computer

How much more effective would companies be if all the content they created for the Web reached its specific target audience? In this book, three pioneering IBM content and search experts show how to get closer to this goal than ever before. Readers will discover how to write highly relevant content containing the keywords and long-tail phrases their targeted users actually use. By doing so, they will learn how to go beyond merely maximising traffic to actually delivering...

You easily download any file type for your device.Audience, Relevance, and Search: Targeting Web Audiences with Relevant Content   |  James Mathewson, Frank Donatone, Cynthia Fishel. Which are the reasons I like to read books. Great story by a great author.

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